Ticketmaster: Resale vs Verified Resale

There is definitely a difference between the two which I will try to explain.


Verified resale means Ticketmaster originally distributed the tickets and will regenerate the tickets with new barcodes when resold, invalidating the original purchaser's ticket. These appear as red dots on the interactive map and as Verified Resale on the sidebar. 


If the listing only says Resale without the verified qualifier then chances are Ticketmaster was never the primary seller and they were originally sold on a different platform.  If Ticketmaster's resale divisions is still getting listings from resellers, they will create the event page, sell the tickets and collect the fees regardless of it was originally a Ticketmaster event. Seat numbers may be hidden, not guaranteed and specific locations not shown on interactive map.


Try to find the original listing via the band's confirmed website or social media and see if the primary seller still has tickets available. You can also price compare with different resale sites. Regardless of any bad press, buying from Ticketmaster implies an additional level of trust so sellers may price those tickets higher than other platforms.


Back when I resold tickets, I knew a lot of customers even if they didn't Google tickets they might just look first on Ticketmaster. A lot of my sales thru Ticketmaster were never originally purchased there. 


Verified resale tickets are about the safest secondary tickets you can by but are not 100% so. If they were obtained fraudelently or in violation of Ticketmaster's Terms Of Service, they may be canceled. Ticketmaster is now cracking down on duplicate accounts and over the limit purchases. 


For Verified resale, if you see tickets close to face value then it might be worth it to check other secondary sites because often Ticketmaster enforces a price floor at face value as not to undercut the box office. Most tickets are brokers connecting via a point of sale so most sites are listing the exact same tickets. 


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